Jeff’s new book, PUB THEORY, is now available!

PUB THEORY is about how locating a Pub every half mile will save civilization.

Illustrated throughout with pen and ink drawings, the book is a playful and hopeful look at the domino effect of good things that can happen if a Pub, or public gathering place, is located within walking distance of every home in a neighborhood.

The book looks at how town planning began to revolve around the automobile in the 20th century, creating suburbs isolated from stores, services and Pubs. By adding Pubs and re-orienting design toward the pedestrian, neighborhoods will transform from a place to sleep into a place to live a life. 

Hardcover, 7.5 × 9.25 inches, 50 pages.